
Dude, where’s my mayo?
One of several concepts presented to promote Hellmanns/ Nascar’s Real Fan of the Year contest. This concept was an interactive experience in which you help Dale Earnhart Jr find his car. Communicating with Dale Jr through a mobile/navigational device, the user would help him prepare for the race by playing games and completing various tasks.
–Design work completed while employed at Ryan Partnership. All rights and ownership belong to Ryan Partnership.







