“Get that fresh bite-o-delight on that supreme dream!”
OVERVIEW:
Newman’s Own wanted to spread the word about their Thin and Crispy Pizza. And what better way than an influencer program to bring the delicious frozen pizza straight to the rack in yo oven.
MY ROLE:
My role on this project spanned from concept, to storyboard—all the way through to design and production.
Enter, Daym.
Dayme Drops is well known for epic food reviews shot right from his own car. But wait, we’re talking about frozen pizza right? Let’s have him pop one in the oven, mow down and see what happens. If you know one thing, it’s that Daym does not disappoint.
Oh but there’s more...
A series of 6 second shorts to keep things crunching between YouTube vids.
Lizzy Mathis
Let’s bring the family around the table this time, and take a different spin to our video review.
Amy Flanigan
This influencer-fam took a different approach to our video review—they produced a 10 mins sketch! Ain't nobody got time for that! Ok, let’s dial that back a bit and tell a story in 15 seconds instead.
(Video - 3 sizes)
Always have a back-up plan
What if they don’t perform well? What if one of our influencers pulls out? Let’s keep a product only version in our back pocket just in case. Ohhh heck, now that we made them, let’s run em’ too!
Let’s dress this up a bit
OVERVIEW:
Consumers are becoming increasingly health conscious. Targeting various diets and delicious flavor combinations, Newman’s Own wanted to highlight the perfect salad pairings for their latest line of dressing.
MY ROLE:
Using a limited supply of existing assets, I designed and directed an energetic social campaign including digital tv ads.
The design and results exceeded client expectations.
No ice, no hockey!
OVERVIEW:
The NHL was looking to develop a new NHL Green Sustainability Report. But rather than a boring white paper, they were looking to create an engaging and informative digital experience.
MY ROLE:
I designed a dynamic web experience that helped both highlight the NHL’s commitment to creating greener rinks and a better environment for all.
A case study I created that explains the project and results.
Let’s get you a tall glass of web design
OVERVIEW:
Primo Water (Formerly DS Water) needed a new site. With 12 different regional brands each offering their own unique products—they needed a streamlined design and experience all the way from first visit through order and ongoing account management.
MY ROLE:
I worked closely with the client, tech and UI/UX teams to design and direct a new and improved web experience.
Let’s say I’m coming to the site for the first time… There’s
a lot more to offer than water, and it all varies per region/brand.
What if I just need water, like NOW!?! Here’s a “QuickShop” method to get your water game on asap!
Ok, so I’m a full-on water enthusiast now. Here’s how
hyper-hydrators can control their orders, deliveries, account.
I’m so deep in the water game that It’s the top left app on
my phone.
These screens were the preliminary phase of the app design.
A
truly
refreshing website redesign
OVERVIEW:
Pureflo offers water filtration solutions for both home and office. The challenge: educate people about the in’s and out’s of water filtration, and get them setup with state-of-the-art equipment.
MY ROLE:
I designed and directed a full website refresh—filled all the way to the top with illustrations, interactive quizzes and unique learning experiences.
