
The campaign did so well, stores couldn’t keep product from flying off the shelf!
Magnum is a delicious premium ice cream bar, which until recently you could only find in Europe. I was key member of a creative team tasked with developing an integrated online campaign introducing it into the United States.
Creative executions included a general product website and media. Also, several promotions including; “Pleasure Personified” a film series featuring Karl Lagerfeld and actress Rachel Bilson, and “10 weeks of Chic”, an ongoing sweepstakes with luxurious prizes that to go along with this high-end ice cream. One of my biggest impacts on the campaign was the design of an Apple iAd, where we transformed your device into a delicious “Magnumized” iPhone/iPad.
The campaign did so well that stores couldn’t keep the product from flying off the shelf! Also, the creative attained a 2011 W3 gold award, as well as a 2011 Omma award for integrated online campaign in the food & beverage category.
–Design work completed while employed at Ryan Partnership. All rights and ownership belong to Ryan Partnership.





























