“Get that fresh bite-o-delight on that supreme dream!”
OVERVIEW:
Newman’s Own wanted to spread the word about their Thin and Crispy Pizza. And what better way than an influencer program to bring the delicious frozen pizza straight to the rack in yo oven.
MY ROLE:
My role on this project spanned from concept, to storyboard—all the way through to design and production.
Enter, Daym.
Dayme Drops is well known for epic food reviews shot right from his own car. But wait, we’re talking about frozen pizza right? Let’s have him pop one in the oven, mow down and see what happens. If you know one thing, it’s that Daym does not disappoint.
Oh but there’s more...
A series of 6 second shorts to keep things crunching between YouTube vids.
Lizzy Mathis
Let’s bring the family around the table this time, and take a different spin to our video review.
Amy Flanigan
This influencer-fam took a different approach to our video review—they produced a 10 mins sketch! Ain't nobody got time for that! Ok, let’s dial that back a bit and tell a story in 15 seconds instead.
(Video - 3 sizes)
Always have a back-up plan
What if they don’t perform well? What if one of our influencers pulls out? Let’s keep a product only version in our back pocket just in case. Ohhh heck, now that we made them, let’s run em’ too!
