An origin story rooted in care, quality, and giving back
OVERVIEW:
Decades ago, Paul Newman began making homemade salad dressing and sharing it with his neighbors. Fast forward to present day, Newman’s Own still makes salad dressing with the same care and quality ingredients, and to honor the tradition of giving, all profits go to charity. The creative challenge was to tell this story and remind consumers what makes Newman’s Own so special.
MY ROLE:
Creative lead. From concepting to storyboarding, a mid-pandemic photoshoot to asset production my role this project spanned from beginning to end.
The story doesn’t stop there
Let’s tie things through to the consumer today and show some delicious salads too.
Let’s dress things up
What’s a social campaign without a slurry of assets to work with. Talk about keeping things fresh!
The amazing team from our epically efficient photoshoot. That’s me in the center with the pizza box!
